Truly U is an Omaha-based swimwear boutique providing fashionable and comfortable designer swimwear for men, women, and children. Our extensive selection of styles and sizes ensures that every customer finds the perfect swimwear for their needs. Stop by our store in Omaha, Nebraska today and let us help you find the perfect swimsuit for your next beach vacation!

Truly U
ClaimedClothing and Designers
Truly U
ClaimedClothing and Designers
Truly U
ClaimedClothing and Designers
Q&A
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Q:
What are the Covid safety practices like here?
A:Everyone is required to wear a mask. All rooms and items that are tried on are sanitized. Social distancing is practiced as appointments are required.
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- 4 years ago
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Q:
Can I exchange the bra I got for a bigger size?
A:Yes as long as the bra is not worn and has tags.
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- 5 years ago
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Q:
Are their any bra fitting stores in lincoln ?
A:Not yet but we are right off the interstate in Omaha
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- 1 month ago
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Reviews for Truly U
| 172 Reviews
Work Quality
5Communication
5Value
4.9
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sierra walker
Helpful | August 16, 2025
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Favor
Helpful | August 12, 2025
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April Coates
Excellent service and excellent quality.
Helpful | August 08, 2025
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Mikayla Thelen
While it seems like an odd review to write, it’s necessary. Because a strapless bra and shapewear will either make or break your comfort on your wedding day. I opted for a more smoothing than shaping shapewear option because my dress was an a-line. My main goal was anti-chaffing. The garment I got was exactly what I wanted and needed and my thighs were definitely thanking me by the end of the day. BONUS: the strapless bra was the most comfortable one I’ve ever owned. I couldn’t even tell I was wearing it most of the day. It was comfortable, didn’t slip, and did exactly what I needed it to do.
Helpful | July 29, 2025
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Abby Braaten
Excellent experience!
Helpful | June 06, 2025